minila

MINILA: Small things, big joy.

minila

Cute, useful little things for desks, bags and bedrooms. Most of it costs less than lunch.

Explore our linesFind a store

A little joy, almost everywhere

markets
64
stores
3,200 plus
million members
40 plus
million visits a year
600

Four lines, one happy shelf

Each MINILA line has its own colour and character. Open one to see what's inside.

A pink and white bear plush beside a sweet dispenser

Soft friends for every shelf

Cloud Bunny

Plush pals in sorbet colours, sized for a bed, a bag or a desk. Every one gets squeezed and hugged in testing before it ships.

Shop this line
A light blue notebook, coffee and pens on marble

A candle on a tray beside a cushion by the window

Sunglasses resting on a world map

Shop by line

A few favourites from each shelf. Swipe or use the arrows to see more.

A brown teddy bear wearing a bow tie

Bow-tie bear

Cloud Bunny

A soft teddy bear with a red ribbon

Ribbon bear

Cloud Bunny

A small bear plush with a green bow

Mint-bow cub

Cloud Bunny

A white and brown puppy plush

Puppy pal

Cloud Bunny

Find us in 64 markets

From Seoul side streets to Gran Vía. Choose a region, then a city.

A busy shopping street in Shanghai at night

MINILA Shanghai, China

Fresh from the shop floor

What's new at MINILA, what people are buying, and how to open a store of your own.